Search Engine Optimization (SEO) is a marketing technique used by organizations to organically increase their website rankings on search engines like Google. The higher you rank organically, the more traffic you will see on your website. We will create and release content with relevant search keywords and phrases for your business, then tie them back to your website.
This is different from a paid Google Ads strategy but will still help you grow your online presence. SEO is a long term approach to marketing your business, and the more quality and relevant content that exists online in association with your website, the higher you will rank in online search. This is digital marketing 101 that every business needs.
Great for targeting neighborhood customers or smaller cities
Created for large metro areas, multi-city, or statewide campaigns
Designed to target multiple states or regions within the United States and beyond
All of our plans start with an initial setup and site optimization phase that include the following:
Search engine optimization targets unpaid traffic and builds the online presence of your business organically. All long-term digital marketing strategies need to include SEO.
On-page SEO is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
Off-page SEO (also called off-site SEO or backlinking) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.
Title tags, meta date, keywords and phrases... What is all this? These are the items we build into the front and backend of your websites pages to help Google find you in an online search.
Google has said for years that the most important single factor to them is high quality content. Content is king and the more high-quality content we release, the more effective your SEO will be.
Link building is an important part of SEO marketing because it helps search engines discover new web pages, and determines which pages should rank higher in the SERPs.
Keyword research is important because it can reveal vital information to grow your business online. Keyword research can tell you what terms people are actively searching for, the competitiveness of those keywords, and help guide your content marketing plan to increase organic search visibility, rankings, and traffic.
We use a number of different web tools to find the best keywords for your business. Question focused, and synonym keywords, will help you target not just any customer, but the right customer for your business.