Search Engine Marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results with paid advertising. The most effective form of SEM is Pay-Per-Click (PPC) advertising with Google AdWords. Our team will create your ads and manage your AdWords account on Google to effectively drive traffic to your website.
Search Engine Optimization
Search Engine Optimization (SEO) is a marketing technique used by organizations to organically increase their rankings on search engines like Google. This is different from paid Google Ads. SEO is a long term approach to marketing your business. The higher you rank organically, the more traffic you will see on your website.
Social Media Marketing
Social Media Marketing (SMM) is the process of selling your products and services with the use of paid ads on social media platforms like Facebook, Linkedin, Twitter, Instagram, Pinterest, and YouTube. We will create and then place your ads in front of targeted audiences that have a history of engaging with your product, service, or industry. SMO is just like Google Ads but for social media platforms.
Social Media Optimization
Social Media Optimization (SMO) is a process that uses specific techniques and strategies to promote the awareness and visibility of your brand, publication, products, and services on social media. We capture your audience by creating and sharing content on your social media platforms that attracts people to your brand. This will generate more traffic and increase your overall follower count.