We love building websites for Franchise organizations
Long ago, the web cemented itself as a common starting point along the franchise buyers’ journey. Websites are constantly competing for attention to draw in prospects. This is why it is critical to build a website that can handle SEO best practices and contains a mobile-friendly design – all with a gripping and scannable copy.
What are the foundations for a great corporate franchise website?
Corporate franchise websites are more than just a story about your business, they are a guide for your prospective franchisees. Architecture and planning are required to showcase the different stages of their journey. There are a lot of franchises out there so its important that you stand out and show your value early on.
Awareness Stage: your franchise website needs to help your prospects identify and define their problems. Capture their attention and show them why they need your support system.
Consideration Stage: here you are helping your prospects evaluate different methods for solving their problems. Built-in education tools are invaluable for prospects that are looking at your opportunity along with many others.
Decision Stage: your franchise website needs a built-in call to action to help your prospects make their decisions quickly. It is important that you are a good fit for them and that they are a good fit for you.
- franchise territory maps to show off your currently operating locations or to tell prospects what territories are still available
- microsites for your franchisees to promote their location, goods, and services
- e-commerce capabilities to sell corporate goods or to funnel sales to your franchisees